3 Reasons We Love Canva
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Here at Mama Hen Media, we are always on the hunt for new tools to simplify our workflows, create content that attracts, and optimize our time and effort. When it comes to running a business, there are enough things on our to-do lists that when we find a resource that makes things a little simpler—we’re all about it!
Canva is one of our top tools for creating and designing content for our audience (and yours)! Canva offers endless features and support on all things design. Whether you're in the graphic design field or just need an updated flyer or brochure, we highly recommend Canva and all that it has to offer.
It is an ideal platform for solopreneurs and large teams alike—giving you the tools you need to create professional graphics, business cards, custom shirts, and more!
The Benefits of Using Canva for Your Business
User-Friendly Platform
Learning a new program will always come with its own set of challenges. However, Canva features an intuitive, user-friendly platform. This makes it easy for even those without any design experience to have the freedom and ability to create branded graphics that flow seamlessly with the rest of their brand.
Whether you decide to select a pre-made template or start from scratch—the possibilities are truly endless on what you can create.
A Plethora of Features
Canva offers the ability to adjust and tweak every little piece of your graphic. Having the flexibility to fully customize your product to be exactly what you had in mind, in and of itself is a reason to love and use Canva.
There are so many features to utilize on Canva to craft a unique end product including, font matching, the color picker, video editing, elements, text effects, and more. Choosing just three features we love about Canva is no easy feat, but here are a few of our top picks:
- Resize. Repurpose your content by resizing your graphics. Canva makes using your content across all platforms simple!
- Remove the Background. With just the click of a button, you can easily remove the background in photos. There is no need to cut and crop around people or objects any longer—Canva does it all.
- Templates. The template options available to Canva users are endless! Whether you want to draw inspiration from what other creatives are doing or need a quick template for an upcoming project—your choices are far from limited.
Continued Education
“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and their lives will be the movers and shakers in our society for the indefinite future.” – Brian Tracy
Canva offers free design school courses to help you utilize their platform to its fullest potential. From Canva basics to branding and graphic design—there are so many courses to choose from!
Canva recognizes that continuing your education and expanding your knowledge in your field of work is beneficial for all those involved. Being in the know about the latest trends, features, and functions of Canva will allow you to provide better products and outcomes for your clients.
Tools & Support for Freelancers
As a Canva Champion, we recognize the invaluable resource that Canva can be for so many and we desire to see more businesses utilizing it to help reduce the overwhelm many often experience with having to wear all the hats as a business owner and manager. Try Canva Pro for FREE!
Our team of trained marketing experts is ready to help you create branded graphics, market your business, and see you succeed. If you’re interested in learning more about how Mama Hen Media can support you—apply to work with us today!
Elevate Your Campaign Strategy
Actively learning more about all of the features available to you on the platform will allow you to improve your campaign strategy and reach more Pinners.
On Pinterest, you can create shopping ads and collection ads. These ads can be utilized to encourage users to take action when they’re looking for products similar to yours.
Two other valuable features to help you elevate your campaign strategy are:
- Automatic Solutions
- Dynamic Retargeting
Automatic solutions give you a hands-off approach to bidding. Just set up automatic bidding and a campaign budget and allow Pinterest to use information regarding your Pin activity to adjust as you go for even better results—without the hassle!
Dynamic retargeting is a great way to give a little nudge to Pinners that have shown interest in your products in the past. Bringing your product back to their feed may be all they needed to close the sale.
Track Your Successes
The opportunity for growth is there. According to Forbes, “Pinterest has increased 2.5-times its traffic to retail domains and merchant sites.”
As always, all merchants need to evaluate their analytics as they go, and Pinterest makes it easy! Having a solid marketing plan doesn’t mean there will never be any changes to your strategy. An effective marketing strategy will adjust and shift as Pinterest changes the way Pinners interact with the platform.
Support Where You Need It Most
We realize that keeping up with the trends of an ever-changing online platform can be anxiety-inducing. Busy business owners don’t always have the time to learn the newest fad on the internet. That’s why we do what we do! Our Mama Hen Media team of Pinterest marketing experts actively follows Pinterest updates to keep your account up to date and running smoothly.
Are you ready to outsource Pinterest marketing for your business? We’re ready to support you as you discover the opportunity awaiting you. Apply to work with us today!
