3 Reasons Why Your Website Needs a Blog

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A red flower is draped across a white book.

You, yes YOU, need a blog!  

If you’re a business owner and utilize a website to market your business—you need a blog.  

Blogging is highly beneficial for service providers and product sellers alike. It provides a space to bring value to your target audience and increase your visibility online.  

Creating a blog doesn’t have to be complicated, but the content you write matters. Choosing high-ranking keywords will cause search engines to prioritize your content and in turn drive more traffic to your site.  

The Benefits of Blogging

Adding a blog to your website can feel like a daunting task when you’re starting from scratch. However, when it comes to blogging the benefits truly outweigh the drawbacks. It’s a commitment to see the long-term rewards, but it’s worth it and here’s why:  

Connect with Your Audience 

People want to feel connected. We see this in every area of our life—we crave community. Business is no different. As a business owner, it’s important that you look for ways to connect with your audience and provide valuable content. A blog is a great opportunity to build trust, show you care, and display your authority on a topic within your field.  

Improve Search Engine Optimization  

Search Engine Optimization (SEO) is the key to improving your ranking in search engines. There are many different components to SEO, but one important area is to blog using relevant topics and keywords.  

If you’re looking to drive traffic to your website, it is crucial that you are putting out content that attracts your target demographic and engages your audience.  

Create Fresh Content 

When creating a marketing strategy, it can be very challenging to constantly come up with new content for your social media platforms and email marketing campaigns.  

A blog, however, brings with it a lot of fresh content to pull from. Blogs provide several social media captions, Pinterest graphic content, and email marketing content, all from a single blog post.  

Once you get started, blogging can actually simplify your marketing strategy and give you a reason to drive traffic back to your site. 

Content Ideas for Your Blog

Depending on your business, there are many different topics you could write about. If you own a clothing boutique, you may write a blog about care techniques or fashion trends. In comparison, a roofing company could blog about materials used or how to protect your roof from severe weather damage. 

Feeling stuck? Scope out your competition or write about: 

  • How to ____
  • 5 Reasons to ____
  • Frequently Asked Questions

Whether you’re looking to share more about your business or begin driving traffic to your website— blogging is beneficial regardless of the products and services you provide.

How to Start Blogging as a Beginner

Blogging takes time so don’t get discouraged if you don't see results immediately! 

We are here to help you get started. From creating content calendars, researching topics and keywords, or writing the entire blog—our team at Mama Hen Media is available to support you as you move into the blogging world, eager to experience long-term results for your business.  

Ready to start building your blog? Apply to work with us today!


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