A Comprehensive Approach to Content Marketing

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A woman uses her cell phone and computer to take a comprehensive approach to content marketing.

Every business owner knows the importance of good marketing. In particular, online marketing has become increasingly more important over the last several years as more businesses move online.

Getting in front of your audience over and over again is crucial for building a successful business. However, marketing takes time and is most effective when a comprehensive approach is taken.

Our team at Mama Hen Media looks at the big picture, works with you to create big goals, and then implements proven strategies to help you reach those goals. 

We are marketing specialists with a focus on:

  • Blog Building
  • Pinterest Marketing
  • Email Marketing
  • Social Media

Each platform whether Pinterest, blogging, or social media—plays a unique role in your overall marketing strategy.

The Importance of a Quality Blog

Blogs are often underrated when it comes to their importance in a marketing plan. They can be a great way to connect with your audience and provide real value and education, improving your customer's overall experience with you. 

When your blog is consistently growing, every aspect of your marketing plan becomes significantly easier. Each time a new blog goes live, you will have fresh content to repurpose on all of your other platforms.  

A quality blog will also help improve your website's Search Engine Optimization (SEO). An optimized website will bring you organic traffic and get more eyes on your content! 

Bring Your Brand to Life with Pinterest

Like a blog, Pinterest’s primary role is to drive more traffic to your website. In order to achieve the best results, we recommend having new, engaging content to link back to often.  

With optimized captions and eye-catching pins, our Pinterest specialists will help you attract more customers and increase your sales! 

Nurture Your Audience with Email Marketing

An effective lead magnet is key to growing your email list! Traffic from Pinterest and your website via SEO are two of the most effective ways you will find to grow your audience.  

Although we have found that your Return of Investment (ROI) is highest from email marketing—it is not necessarily a good tool for driving traffic to your site. 

Email marketing is most consistently used to retarget customers and make meaningful connections. It is an easy way to share your latest blog or information about a product or upcoming sale. It helps you stay on your audience’s radar as a reminder that your products or services are available to them when they are ready to take the next step.

Grow Your Brand with Social Media

Finally, social media is one of the best ways to grow your audience. There are several ways your brand can be found using the many different social media platforms available. Social media allows you to engage with customers, build community, and give your brand a personality that will attract even more followers.

Implementing Marketing Strategies That Work

Every angle of your marketing strategy plays an important role in the success of your business.  

Understanding that your blog, Pinterest, email, and social media all overlap and intertwine will help you begin to recognize the importance of a comprehensive approach to content marketing.  

At Mama Hen Media, we know that this type of marketing approach leaves no stone unturned—setting your business up to thrive and grow. It is our privilege to help by assessing each platform and implementing a strategy that considers each area of your business.  

If you’re looking to see your business’ growth surpass your 2022 goals—let’s chat about the possibilities in store with Mama Hen Media marketing! Apply to work with us today.


Marketing Strategies and Programs that Work

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