It’s that time of year….everyone is gearing up for Black Friday to snag the best deals they’ve been waiting for all year. As an online entrepreneur, you’re likely planning a special offer of your own to promote during this season. Are you carefully selecting the right platforms to share your offer to your potential customers? While Pinterest has its merits, it is probably not the best place to share your Black Friday promos.
If a single organic marketing strategy worked—everyone would be using it. However, the reality is that not all marketing platforms are for every business. Some businesses will thrive primarily using Facebook and Instagram—because that is where the majority of their audience spends their time. Others will need to explore alternative marketing channels.
It may come as no surprise to see that many of the search terms that are currently trending on Pinterest are related to the holidays. We can also see that people are starting to plan for what’s next too. Let’s take a look at what’s trending in the United States on Pinterest in the last 30 days.
Idea Pins, also known as Story Pins, are a multi-page video format pin. These pins are a series of short videos or images. They are very similar to stories on Instagram and Facebook—however, unique to Pinterest, these Idea Pins will last forever, not just 24 hours.
You’re in the final stretch. If you’ve been following our blog posts for the last few weeks, you’ve been getting in-depth tips on optimizing your Pinterest account to ensure you’re reaching more pinners and driving more traffic to your website. Next up, we’re talking about all things Pinterest boards!
Pinterest can be a very powerful marketing tool to get your brand on your target audience’s radar. If that’s where your ideal customer is hanging out—that’s where you need to be! However, not just any ol' Pinterest account is going to cut it.
Have you shown your Pinterest profile any love lately? Optimizing your Pinterest account—bio, boards, and pins—can help you attract new followers and drive more sales. We know you’re busy, but we promise an optimized Pinterest account is worth your time!
Pinterest provides insightful analytics for creators called Pinterest Trends. The Pinterest Trends tool is a great way to see what other people are currently searching for and the type of content that makes it into the Top Pins category.
Pinterest is often an ideal platform to market your products and services to a large audience. You have the opportunity to stand out from your competitors, and unlike other platforms, the content you create on Pinterest will last for years.
Pinterest marketing is a great way to drive more traffic to your website, blogs, products, and resources. One of the reasons we love Pinterest is because, unlike other platforms, your content is always searchable and will be around for months and years to come.