How to Set Up Your Brand Kit in Canva
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Do you wrestle to keep your branding consistent across your marketing materials?
There are several things to consider when it comes to marketing your brand. If you struggle to keep track of your brand colors, logo files, graphics, or fonts—the brand kit in Canva Pro may be just what you need.
What is a Brand Kit in Canva?
When you started your business, you most likely spent time carefully selecting each component of your brand’s identity. The different elements you selected are specific to your brand and they will help increase brand recognition—the ability for your customers to easily identify your brand.
Brand Kits are a unique feature in Canva that allows you to store all of your brand essentials in one place—making them easily accessible as you are creating your marketing materials.
A brand kit includes:
- Fonts
- Logos
- Colors
- Icons
- Imagery
- Graphics
- Pre-Designed Templates
Canva Pro even offers the ability to add contextual brand guidelines to ensure your brand elements are implemented exactly the way you intended for them to be.
Benefits of Creating a Brand Kit in Canva
Instead of constantly hunting down your brand color’s hex codes, they’ll be right at your fingertips—giving you the freedom to create cohesively branded marketing materials for your growing business.
Cohesive Branding
It can be easy to get lost in all of the options Canva has to offer, but a brand kit makes it simple to create cohesive and consistent content. Whether you’re using new or pre-designed templates, you can trust that your colors, fonts, and imagery will all come together.
Efficiency
Brand kits allow you to stop searching for on-brand imagery and templates. When you have access to all your branding elements, you can work more efficiently while still creating high-quality materials.
Easily Customize Templates
Needing a new graphic for social media? Ready to improve your business cards? A brand kit will give you the freedom to easily customize templates available on the platform or create your own with your brand colors, fonts, and logo!
Build a Brand Kit in Canva
Building a Brand Kit in Canva is not complicated. Here is a step-by-step guide to creating your brand kit in Canva:
Step 1: Sign up for Canva Pro. The Brand Kit feature is very limited on the free plan.
Step 2: Gather your brand assets. When you are ready to build your brand kit in Canva, you will want to have all of your brand assets ready to input into Canva, especially your logo, color palette, and typography.
Step 3: Follow the Brand tab on the left side, select “Add New” to add a new brand kit, and input a name for your brand kit.
Step 4: Upload your logo, select your colors, and select or upload your fonts.
Step 5: Create branded templates.
Step 6: Hooray! You’re ready to create cohesively branded materials!
Using Your Brand Kit in Your Content
You want your brand to shine, and so do we! At Mama Hen Media, we use your brand kit to help create gorgeous graphics and cohesive branding throughout your marketing- whether that's social media, Pinterest, or images for your blogging and email marketing.
Let’s work together to explode your visibility online through effective content marketing. Book a discovery call!
