How to Get Started on TikTok

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A female entrepreneur in a white blouse uses a white phone to create tik tok content.

When scrolling social media what is the first thing to catch your eye? More than likely, a large block of text explaining why you should work with us is not going to outrank an entertaining video highlighting our services. Most online consumers choose video content over every other content by a landslide.

TikTok is a video-focused social networking service. It’s made a significant impact on the younger generations as the video platform to learn and share new dance trends. However, this platform is not only a space to learn fancy new dance moves, it is also a great resource for business owners as they try to reach new customers!

The range of users has expanded greatly over the last few years—giving you the ability to reach men and women of all ages. In September of 2021, TikTok reported that the app had more than 1 billion users every month!

How to Use TikTok for marketing Your Business

As more and more people flock to TikTok, the opportunity that awaits small business owners grows exceedingly. Access to a large audience is one major factor that draws business owners into utilizing this social media platform.

TikTok gives you the opportunity to:

  • Share your services or products
  • Engage your audience
  • Connect with your followers
  • Have your business go viral

Tips for TikTok Beginners

When first getting started on the platform, you will need to download the app, create a new account, and set up a profile. You can go here for a guide on everything you need to know about setting up your free TikTok profile.

How to Make Videos

Once your profile is set up, you’re ready to start making the magic happen! Making a new TikTok video is simple—you can choose to record your video directly in the app or upload it from your camera roll.

Before you post:

  • Choose your audio
  • Add effects, text, and filters
  • Finalize your video with any last-minute edits
  • Add relevant hashtags

How to Find Trending Tik Tok Hashtags to Gain more Likes

Optimizing your TikTok video will help you reach more people and, ultimately, grow your followers. In a previous post, we discussed the importance of using Instagram hashtags, TikTok’s hashtags work in a very similar way.

Finding trending hashtags on TikTok does not have to be complicated. There are several ways to find the right hashtags for your video. A great place to start is by clicking on the “Discover” button at the bottom of the screen to view popular videos with specific hashtags or to begin doing your own hashtag research via the search bar.

When looking for hashtags to use for your TikTok videos, remember to keep in mind who you’re trying to reach and what your video is about. Finally, be sure to incorporate popular hashtags whenever possible, as this will significantly increase your visibility!

Follow Mama Hen Media on TikTok

Here at Mama Hen Media, we’ve jumped into the TikTok marketing world. Follow along as we share marketing tips and tricks in fun and engaging ways! 


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