How to Grow Your Email List with Pinterest

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A woman in a gray tank top and glasses uses a white computer to learn how to grow her email list and following.

One of the many challenges of running a successful business is getting in front of your ideal audience. You may have the best products or services in the world, but if you’re not getting any exposure, your business will go nowhere.

Pinterest is often an ideal platform to market your products and services to a large audience. You have the opportunity to stand out from your competitors, and unlike other platforms, the content you create on Pinterest will last for years.

While creating beautiful pins is fun, it’s not the only reason to use Pinterest.

Email marketing is one of the best ways to secure access to your audience. We’ve gone into more detail about the why of email marketing, but today let’s chat about how to use Pinterest to grow your email list from scratch!

Email List Growth Made Easy

When you think about social media, does your mind directly jump to how many followers you have?

It’s a huge part of Instagram and Facebook. Without a significant following, it’s challenging to get your content in front of the right people.

Not with Pinterest!

On Pinterest, your following does not have a significant impact on the amount of people you can reach.

Since you’re able to reach new audiences, it makes it a great marketing platform to grow your email list.

Build Your List With These Email Marketing Tips

Creating intriguing pins that capture pinners attention is the first step to driving more traffic to your website.

However, your work (or ours!) doesn’t stop there. Once you’ve successfully led a pinner back to your website, you must be prepared with a reason (aka lead magnet) for them to share their email addresses.

Here are a couple of ways we suggest:

  • Have a pop-up on your website that prompts visitors to accept a discount code by entering their information.
  • Create one or more landing pages for different types of lead magnets. When first starting out, stick to one as to not overwhelm yourself, but over time having a variety of resources available will increase your chances of capturing more emails.

Think about when you scroll through Pinterest in your free time. Free resources are great lures to drive the right traffic to your website.

How to Optimize your Pinterest Pins to Reach a New Audience

An optimized pin will have a higher conversion rate than a pin with no strategy behind it.

Here are four things every great pin will have:

  • A visual aspect (video or photo) – Appealing visuals to attract the right audience
  • Title – A snippet about what the pin is about (don’t forget the keywords!)
  • Description – A thorough description that will provoke the pinner to action
  • Link – Your chance to capture some emails!

Get all the details on the anatomy of a great pin here!

Get Results with Mama Hen Media

Ready to grow your email list on Pinterest, but not sure you have the capacity to do it all yourself? We can help! Our Mama Hen Media team has helped many business owners like you successfully build their email list using Pinterest.

Take a peek at some recent results we’ve achieved:

In just 90 days, our client’s Pinterest drove 4,820 page visits to their website from Pinterest. In those 90 days, this client added 473 new email subscribers!

Are you looking to experience similar results? Apply to work with today!

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