The Mama Hen Media Pinterest Marketing Process

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

A businesswoman in a white blouse is holding a leather portfolio and thinking about her pinterest marketing strategy.

Get in the habit of asking yourself: “Does this support the life I’m trying to create?’”

When it comes to marketing your business on Pinterest, the answer is a resounding YES MAMA, IT DOES!

Now you’re probably thinking, great another social media outlet that I need to educate myself on and try to keep up with… well, Mama Hen Media is here to help! While Pinterest is often categorized as social media, it is actually a visual search engine (so it’s like Google, but a lot more fun because it has pictures).

For new audiences to discover your brand on Pinterest, we focus on the two main aspects of this: visuals and keywords.

pinterest marketing tips-The Visuals

We did mention that Pinterest is the fun version of Google?  It includes a variety of images that really help catch the attention of users, rather than just links to articles.

For your pin images, we create a customized set of templates designed specifically for your brand, and use those to create fresh pins every week.

We will use your product/lifestyle images from a shared Google folder. The number of fresh pins designed every week and the quantity of pins pinned per day depends on the package option that you choose. 

Keyword Research in digital marketing

It can all seem very overwhelming when you hear the phrase, “keywords will optimize your content for your audience on Pinterest,” but that’s where we come in to help you! 

After meeting with you to learn more about your brand, your goals, and your target audience, we will develop a strategy, and go into research mode.

We deep dive into keywords to make it easy for people to find your brand based on the search terms that they are actually using. We make sure that your account, boards, and pins are optimized for discovery. If you are an ecommerce brand, we will also apply you to the Verified Merchant Program on Pinterest, which earns you greater distribution on the platform.

Why our team?

At Mama Hen Media, we invest in education to make sure that our team is always on top of the latest trends in the industry and updates to the algorithm.

Every month, we will report on the analytics of your account. Based on the results of those metrics, we adjust our strategy as necessary to maximize your account.

We also will have a meeting once a month to review your analytics and discuss upcoming plans for your shop (new releases, discontinuing products, etc.).

So what are you waiting for Mama? Apply to work with us and let’s get your business in front of an even greater audience!


Leave a Reply