Should You Use Text Overlay on Pinterest Pins?
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Keeping up with the latest trends and updates is at times very overwhelming. When it comes to Pinterest, everyone wants to know the best way to drive traffic from Pinterest to their blog or website. One way to do this is to add text overlay to your pins. Before you start adding text to all of your pins, here are a few things you should know.
What is Text Overlay on Pinterest?
Text overlay is when text is added over a pin’s image to provide a quick snapshot of what can be expected. It’s a great way to summarize the content that is provided with a simple, catchy title.
How to Make Pins That Stand Out, By Using Text Overlay
More often than not, we recommend adding text overlay to your pins to provide context for your audience. This information is helpful when pinners are scrolling through their feed. Be sure to include a call to action to encourage your audience to click through.
When you’re on Pinterest for personal use, have you ever skipped a pin because the image wasn’t interesting or you thought it wasn’t relevant to your search?
Take for example an image of a bowl of pasta. If you were to see a bowl of pasta on your Pinterest feed, what would your initial thought be? If you click on this pin it could be anything from how to make homemade pasta, a dinner recipe, or a restaurant recommendation. In this situation, text overlay would clear up a lot of confusion for your pinners.
Here is what Pinterest has to say about when you should use text overlay:
“Text overlays designed for clicks lead people to action. Include information that will help a close-to-deciding Pinner see that your brand or product is a fit. Highlight elements of the Pin that aren’t obvious from the image, like a special feature of a product.”
Dos and Don’ts of Text Overlay
Pinterest can actually read the text overlay on an image. This helps it to index your content properly on the platform making it more accessible to your audience.
- Do use keywords in the text overlay – this will ensure your content is being seen by the right people.
- Do test with and without text overlay – Pinterest is often a game of finding what works for you and what doesn’t.
- Do consider your audience, image, and content – this will help you determine if text overlay is the right decision for each pin.
- Don’t crowd the text – you'll want to keep it to the point so the pinner is not overwhelmed by text.
- Don’t use script font – this type of font often does not perform well because it is difficult for the platform to read.
How To Create Viral Pins-Drive More Traffic with Text Overlay on Pinterest
Our team at Mama Hen Media is ready to help you increase your click-through rate on Pinterest! Together we will create a Pinterest strategy to help you drive more traffic and see the results you’ve been working towards.
Text overlay is just a small factor of creating a great Pinterest pin—let’s discuss how Pinterest can be the number one driver of traffic of all your marketing efforts. Apply to work with us today!