The Anatomy of a Pinterest Pin

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A female entrepreneur is making a plan in her notebook for how to optimize her Pinterest account and grow on Pinterest in 2023.

How do you stand out in a sea of images on Pinterest? The key elements of a Pinterest pin play a vital role in increasing the chances of your pin being seen by the right audience. 

Every pin consists of an image or video, title, description, and link. 

You may be thinking, “Ok, but how does my pin show up on my target audience’s feed?” Let’s dive into what the perfect pin looks like. 

4 Main Elements of a Pinterest Pin

1. Visual (Image or Video)

A 2:3 aspect ratio (ex: 1000 x 1500 pixels) is highly recommended when choosing a visual for your pin. When selecting the perfect image, it’s important to take a few things into consideration:

  • Will this image/video cause my ideal pinner to stop what they’re doing to learn more?
  • Will it prompt them to click on the pin and read the description—or even—better follow the link?
  • If you’re unable to offer branded images—does the image/video you chose match the offer your link leads to?

Through studies conducted by Pinterest, they have found that the pins that perform the best:

  • Subtly Add Their Logo
  • Use Branded Images (not lifestyle or abstract)
  • Include Text Overlay

The “perfect” pin visual is going to look different for every business owner depending on the type of services they offer and the audience they are trying to market to. 

2. Title

You have 100 characters to make a statement. This is your opportunity to get straight to the point about what you have to offer. Usually only the first 30 or so characters will show under your image—so keep it short and sweet.
Your pin’s visual has drawn them in, but what exactly will they will discover, learn, or have access to? A pin’s title is the perfect place to add keywords, making your pin easier to find.

3. Description

Writing is an art that can make or break the way a potential customer engages with your brand.

In 500 words or less, how can you illicit an emotional response in your audience? Use clear messaging that moves the pinner from a casual scroller to a strong lead.

After doing thorough keyword research, take the time necessary to write captivating descriptions about your products, services, or offer. Keep the most important information in the first 1-2 sentences and elaborate from there.

Hashtags, although often used on Pinterest, don’t currently serve a purpose on the platform.

4. Link

Finally, what was this pin created for? You will need to include a link that leads the customer to a landing page for email signups or a sale, a blog, or your website.

Be consistent! Building trust with everyone that engages with your pin (and therefore, your brand) is vital. Luring in traffic with a creative pin but linking to something completely different is misleading and will cause more harm than good.

Drive Traffic to Your Business Website with Pinterest

This brief introduction to the anatomy of a pin is just the beginning. There are so many different factors to take into consideration when creating the perfect pin.

Our team at Mama Hen Media keeps up with all the latest Pinterest updates and recommendations so that you don’t have to. Are you ready to start promoting your business with Pinterest and looking for support along the way? Apply to work with us!

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