The Pros and Cons of Organic Content Marketing
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How can you drive traffic to your website, generate more leads, and increase your visibility?
Those are the questions every business owner should be asking. Creating organic content is essential to every business looking to boost its sales and create deeper connections.
What is Organic Content Marketing?
Organic marketing is a marketing strategy that allows you to drive more traffic to your website naturally. Organic content marketing helps to increase your brand awareness by providing real value to your audience and boosting your SEO, without paying for your content to be pushed out.
A few examples of organic content marketing include:
- Blog Posts
- Social Media Posts (not paid ads)
- YouTube Videos
- Pinterest Pins
What is Paid Marketing?
Alternatively, paid marketing is going to cost you—literally. Paid content marketing requires monetary funds to boost or share your content and ads.
This type of marketing is likely to be in the form of:
- Facebook Ads
- Google Ads
- Paid Search
What are the Benefits of an Organic Content Marketing Strategy?
According to SEO Inc, 53% of traffic is a result of organic marketing efforts in 2022. Their research also found that paid marketing only brought in about 15% of traffic. These results clearly indicate the impact of effective organic content marketing.
Content marketing is important because it allows you to build a deeper connection with your audience through intentional content creation and sharing, like through social media posts and quality blog content. It is more sustainable in the long run than other marketing efforts because websites that have a solid blog with quality content prove to Google that they are relevant to what a searcher is looking for. As your content accumulates, your marketing plan strengthens. Your entire funnel- taking your audience to brand awareness through the nurturing phase, to conversion, can be built through organic content marketing,
Organic content marketing also provides the opportunity to build a good rapport with your audience—increasing your trustworthiness and likelihood of converting followers and readers into customers.
Over time, organic content marketing will prove to be one of the greatest marketing strategies you can implement for your business.
What are the Disadvantages of Organic Content Marketing?
Although the benefits of content marketing far outweigh the disadvantages of content marketing—there still are some challenges to take into consideration.
Content marketing will not produce immediate results. This can be frustrating when you are consistently putting out content but not seeing the outcomes you had hoped for. It is important to keep in mind that when creating organic content, you have to be in it for the long haul.
Content marketing also requires resources such as content creators or writers to help generate new ideas and produce quality content for your audience.
Create Your Organic Content Marketing Strategy with Mama Hen Media
Ultimately, your business could benefit from both organic and paid content marketing. However, the research has found organic content to be highly advantageous for businesses looking to increase their brand awareness and reach more audiences over time.
Here at Mama Hen Media, we can help you develop and implement a content marketing strategy to help you accomplish and exceed your goals for 2023! Are you ready to provide great content for your audience? Schedule a complimentary discovery call today.