The Ultimate Guide to Optimizing Pinterest Boards in 2022

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You’re in the final stretch. If you’ve been following our blog posts for the last few weeks, you’ve been getting in-depth tips on optimizing your Pinterest account to ensure you’re reaching more pinners and driving more traffic to your website.  

Next up, we’re talking about all things Pinterest boards!

How to Create & Organize Your Pinterest Boards

Understanding the many different Pinterest board settings will help you navigate your boards with ease. Here is a brief overview of what you need to know:

How to Create Boards

  • Click the ‘+’ sign
  • Select ‘Board’
  • Give your board a name
  • If you want to keep your board private, be sure toggle the “keep board secret” option to on

How to Save Pins

  • Go to a pin you wish to save
  • Press the red “Save” button at the bottom of screen
  • Select the board you want to save it to or create a new board!

How to Organize Your Boards

  • Go to your profile
  • Select the filter icon next to the search bar
  • Sort by A to Z, Custom (drag & drop), or Last Saved To

Knowing how to use these Pinterest board settings will allow you to create and organize your boards in a way that will create the best Pinterest experience possible for other pinners.

Benefits of Optimized Boards on Pinterest

Do you have a strategy when pinning your content on Pinterest?

A pinning plan is important when it comes to optimizing your Pinterest boards. Set aside some time to determine how you are going to organize your account before you begin pinning.

Optimized boards on Pinterest are one of the many pieces to a healthy Pinterest marketing strategy that will result in:

  • More Engagement
  • Improved Pinterest SEO
  • More Website Traffic
  • Increase in Sales

Sounds great, right? Let’s dig into how to make it happen.

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How Do I Optimize My Pinterest Boards?

Although an optimized Pinterest board may seem complicated at first, it really all comes down to having good organization and strategically adding keywords.

Here are a few helpful tips to get you started:

Keep related content together. Pinners will be shown related content after pinning a new pin so it’s important that all of the pins on your board are closely related.

Pin a variety of types of pins. Idea pins rank higher on Pinterest, so be sure to include them as well as static pins and video pins!

Have a clear board name. Your board name (or title) should inform pinners exactly what your board contains. Use keywords users are searching for but keep it brief.

Write a keyword-rich board description. Be clear and include your board name and other keywords within your description. Try to keep it casual and conversational (consider how someone would be searching for this content).

Done-For-You Pinterest Optimization by Mama Hen Media

You did it! If you’ve kept up with our past few blogs and have applied our suggestions to your account for an optimized Pinterest account, then you’re well on your way to reaping the benefits of your hard work!
If DIYing Pinterest marketing isn’t working for you—we’re here to help! Our Mama Hen Media team stays on top of best practices for Pinterest marketing, so you don’t have to. We’ll go into even more details on how you can optimize your account, give you tips for creating new content, provide custom templates for your business, and more. Visit our services page to see all the ways we can support you!

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