The Ultimate Guide to Optimizing your Pinterest Profile in 2022 and Beyond

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having a cup of coffee and using a computer to learn how to optimize your Pinterest profile

Have you shown your Pinterest profile any love lately? Optimizing your Pinterest account—bio, boards, and pins—can help you attract new followers and drive more sales.

We know you’re busy, but we promise an optimized Pinterest account is worth your time!

Benefits of an Optimized Pinterest Profile

Your Pinterest profile is where pinners will go to view your bio, check out your profile, learn more about your brand, and decide if they are interested in following you. It may be their first impression of your business, and it is critical you make it a great one.

According to Later, “good guidelines to follow are to be concise, mission-focused, and sprinkle in keywords.” An optimized Pinterest profile can mean the difference in getting seen by your target audience, gaining new followers, and increasing your sales.

4 Key Elements of Your Pinterest Bio

A great Pinterest bio has several elements to consider. Here’s what it all comes down to:

1. Photo: Depending on the size, and type of business, you will need to decide between using your headshot or your logo.

Either way, a clear photo is essential. Your followers want to know you’re a brand that they can trust. This trust starts with the quality of branding you portray on your Pinterest profile.

For smaller businesses, we suggest using a professional headshot so that your target audience gets a glimpse at who they are working with.

2. Keywords: We’ve said it once (or twice, or three times), and we’ll say it again—keywords are crucial! Since Pinterest is a search engine, you will need to include keywords to help your potential followers find you. Be concise. Keyword stuffing will hurt more than it helps.

Where should you include keywords?

  • Pinterest Name
  • Pinterest Bio

3. Call to Action: If you attract pinners to your profile but have no clear direction for them to go next—you’re missing the most important piece of your Pinterest bio.

Ask yourself, “What do I want my followers to do next?”

This could be anything from visit your website to sign up for your email list.

4. Website Link: Finally, verify that your website is linked so that you are driving more traffic to your website! Even if this is not the specific call to action you choose—you’ll want your audience to be able to find your website.

Your Pinterest Bio is where your followers will go to learn all about you and your brand. You have 500 characters to make a lasting impression.

Don’t forget to include:

  • Your Business Name
  • What You Do
  • Who You Serve

Keep in mind only the first two lines of your bio show up on your profile. Those two lines need to be clear and impactful!

Pinterest Optimization by Mama Hen Media

Overwhelmed? We want to set you up for success!

Our Mama Hen Media team thrives on all things Pinterest. If you’re interested in an optimized Pinterest account, content creation tips, Pinterest pin templates for your business, and more—our Pinterest VIP Intensive may be just right for you. Join the waitlist today!

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