Tips and Tricks for Creating Pins on Pinterest
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Pinterest can open a whole new world of marketing possibilities. For newer Pinterest users, it can be challenging to determine where to start. Learning all the different pieces of a successful Pin on Pinterest will take some trial and error, and our team at Mama Hen Media is ready to support you along the way.
If you’re looking to combine creativity with strategy, get your content or products in front of new audiences, or drive traffic to your website—then Pinterest might be right for you!
More than 450 million people use Pinterest every month—providing ample opportunity to reach a wider audience. We want to offer you a few tips and tricks to help you start off your Pinterest journey successfully.
Pinterest Marketing—What You Need to Know
- Pinterest is often mistaken as a social media platform. However, it is actually a visual search engine. Pinterest users are looking to search and discover—they often want to be inspired and find a solution to their problem.
You can create a Pin for anything that has a URL:
- Blog Post
- Instagram Post
- Landing Page
- Product Page
- Instagram TV
- Facebook Live
With so many opportunities to direct traffic to your content, it’s no wonder that Pinterest marketing is so wildly successful.
There are two main components to focus on when creating a Pinterest strategy. Your visuals aka Pin images, and the search engine aka keywords.
Once you master these two aspects of Pinterest marketing, Pinterest users—also known as Pinners—will be able to find you using the home feed, today tab, search bar, “more like this” button, and the lens (used in the app only).
Keywords Are an Essential Component to a Successful Strategy
As with many marketing strategies, keywords play an important role. Search engine optimization (SEO) through keywords is the primary driver behind your ability to be discovered on Pinterest.
When using keywords effectively, you assist your audience in more easily finding you and help the platform categorize your content.
There are many ways to find good keywords for your content or products, including:
- Using the search bar to find the most popular Pinterest keywords
- Utilize Pinterest keyword tools, such as trends.pinterest.com
- Looking at other successful Pins in your niche
Once you’ve discovered the right keywords to use, begin using them in your profile, board names, descriptions, and text overlays, as well as the actual content that your Pin leads back to.
How to make an attractive pin on pinterest
As we discussed previously, keywords are only one aspect of a successful Pinterest marketing plan.
Understanding how to create a Pin that will catch your audience’s attention, has a solid click-through rate, and converts new customers, is essential!
When creating a Pin, change your thinking patterns to what you would be looking for as a Pinner. Most Pinterest users are looking to be inspired with realistic, achievable solutions. Use text overlay, descriptions, and images that accurately reflect what the Pinner can expect when they click through to your content.
Here are the top 7 elements of a successful Pin:
- Scroll-stopping graphic
- Optimized visual – vertical image with a 2:3 ratio
- Title (up to 100 characters)
- Description (up to 500 characters)
- Your web address
- Call to action
A Pin that catches your audience’s attention and draws them in should be well thought out and aesthetically pleasing. There are many free and paid resources available to help you find professional images and create an intriguing new Pin.
Resources for creating Pins:
Where to find professional images:
- Ivory mix
- Styled stock society
Discover How Pinterest Can Help Your Business Grow
We want to see your business grow and thrive. Our team of Pinterest marketing experts is ready to help you drive additional traffic to your website, discover new audiences, and generate sales for months to come.
Are you ready to get started on a Pinterest marketing strategy? Apply to have your Pinterest account managed by the Mama Hen Media team!