Tips for Online Shop Success

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A silver computer is used for prepping for the holidays.

Tomorrow is Halloween, which means Black Friday/ Cyber Monday are just a few short weeks away.  And BFCM 2020 will not look like any year we have ever seen before!  More people than ever will be doing their shopping online.  What is your shop doing to support this?

Here are some tips:

Build brand confidence.  Use reviews, testimonials, and thorough product descriptions so consumers feel good about purchasing from your shop.

Clearly state your policies. Make sure you have your return/ exchange policy updated to accommodate gifting, and make shipping date cut offs crystal clear. 

Offer payment options.  Buy now/pay later solutions like Sezzle, Afterpay and Klarna will not only make customers more likely to buy from you, but they will also spend more.

Sell Gift Cards

Give your customers the gift of choice!  Bonus: Shoppers will spend more than the value of their gift card when they are redeemed.

Utilize your Social Media

Engage with your customers, and use the platforms to drive shoppers to your site.  Make it easy for them to shop right from your posts by connecting your Facebook Shop and tagging your products. 

Implement Pinterest Marketing

Pinterest allows you to curate shoppable images, as well as get discovered on the platform to inspire new shoppers.  Getting your product catalog on Pinterest is a simple way to get visibility on the site.  Become a Verified Merchant to get preferred distribution. 

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