How to Use Pinterest Trends to Create Engaging Pins

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Two women are sitting on a couch discussing how to use Pinterest trends for their business.

Do you ever wish you could have a glimpse into the next party your audience is planning? The type of content they are searching for matters. Every online platform requires you to research keywords and understand what is trending for your audience. However, this looks slightly different depending on whether you’re creating content for Facebook, Instagram, or Pinterest.

Pinterest provides insightful analytics for creators called Pinterest Trends. The Pinterest Trends tool is a great way to see what other people are currently searching for and the type of content that makes it into the Top Pins category.

Benefits of Utilizing Pinterest Trends

Knowing an audience and what they’re interested in is essential for a business to do well in its industry. For example, if you’re in the home décor industry and have zero knowledge of what’s trending and “in” right now—you’re likely not going to do very well. The same applies when creating content.

Pinterest Trends gives you the tools you need to understand your audience. Just a few of the filter options you have include:

  • Specific Dates
  • Trends Your Audience Loves
  • Keywords
  • Age
  • Gender
  • And More!

Pinterest says, “You can use [Pinterest Trends] to learn when people start searching for various keywords, find out what content is popular on Pinterest, and see what’s trending specifically among your audience.”

If you’re interested in learning about how to use Pinterest Trends, you can find out more here!

3 Ways Pinterest Trends Help Create Great Pins

Understanding your audience’s search patterns allows you to create pins and content your audience wants to see before they even start searching for them!

Here are the top 3 reasons to use Pinterest Trends for your business:

  1. Plan Ahead – Knowing what pins are trending at specific times of the year will allow you to know when to schedule, promote, and share your pins. You’ll want to ensure you have seasonal pins scheduled well in advance so they are available when pinners begin searching for that type of content. It is also helpful to create a content calendar so that you know what holidays and other relevant days are coming up.
  2. Write Effective Descriptions – Pinterest Trends are also a great keyword research tool. When you know what keywords are trending, you can write more effective descriptions for your pins.
  3. Repurpose Your Content – Create content (blog posts, YouTube videos, podcasts, etc.) based on what people are looking for. Select trends that are relevant to your brand then create content based on those trends. From that long-form content, you can then create Pinterest pins for them utilizing your content calendar.

Our Mama Hen Media Pinterest Specialist

We understand that navigating another feature or tool can feel overwhelming when you’re already in the trenches of running a business. Here at Mama Hen Media, our team of marketing experts specializes in understanding your audience, researching keywords, and getting the most out of your Pinterest account. Interested in working together? Let’s discuss your options!

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