Why Pinterest Isn't the Right Platform for Your Black Friday Offers

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It’s that time of year….everyone is gearing up for Black Friday to snag the best deals they’ve been waiting for all year.  As an online entrepreneur, you’re likely planning a special offer of your own to promote during this season.  Are you carefully selecting the right platforms to share your offer to your potential customers? While Pinterest has its merits, it is probably not the best place to share your Black Friday promos.

 

hands holding cell phone looking at Pinterest

Black Friday Offers

First, let’s get clear on what a Black Friday offer is. Black Friday is the day after Thanksgiving in the US, but the offers associated with this event can last from early November to early December. Businesses usually take advantage of this hype by providing special limited-time offers to attract new customers or upsell existing ones. These offers can come in various forms depending on the nature of the business, but generally, they are significant discounts or bonus materials that are only available for a limited time.

 Implementing this strategy can help you generate revenue, grow your customer base, and convert those leads who were hesitant due to cost concerns. Black Friday offers are limited-time promotional events, so creating a sense of urgency is an important part of your marketing strategy.

Pinterest as a Marketing Platform

With its unique focus on visual search and discovery, Pinterest allows users to find inspiration, discover new ideas, and save them for later. With over 400 million active monthly users worldwide, there are plenty of opportunities to connect with a wide audience. 

In addition to its massive user base, Pinterest is a great tool for driving traffic to your website.  When Pinners come across an eye-catching pin that piques their interest, they can easily click through to visit the website it originated from. This makes Pinterest not only a source of inspiration but also a powerful tool for driving organic traffic and generating leads.

Limitations of Pinterest for Short-Term Promotions

Pinterest is a unique platform that offers tremendous potential for growth, but it's important to understand that it operates as a long-term strategy. 

Building an audience on Pinterest takes time because people use the platform differently than others like Facebook or Instagram. Users come to Pinterest with specific intentions – searching for inspiration, ideas, or solutions. They actively seek out content rather than passively scrolling through their feed.

Black Friday is synonymous with incredible deals and limited-time offers that shoppers eagerly anticipate each year. These promotions are designed specifically for quick conversions within a short window of opportunity.

When planning your Black Friday campaigns, relying solely on organic growth through Pinterest isn’t sufficient. While Pinterest can certainly play a valuable role in your overall marketing strategy, other channels, such as email marketing,  are essential to ensure immediate reach.

The risk of missing out on potential customers due to delayed Pinterest exposure is significant during this time-sensitive period. If you solely rely on organic growth without leveraging paid promotion or targeted outreach, you may not be able to capture the attention of those actively seeking Black Friday deals.

Maximize your Black Friday sales by leveraging the untapped potential of Pinterest marketing.

How to Use Pinterest to Build Your Audience Throughout the Year

To maximize your chances of success, it's crucial to combine long-term strategies like Pinterest with short-term tactics that provide immediate visibility for your Black Friday offers. By doing so, you'll create a comprehensive approach that caters to both long-term audience building and timely promotions.

The beauty of Pinterest lies in its evergreen nature. When you create captivating pins with valuable content, they can continue generating traffic and engagement months or even years after their initial creation. However, this doesn't happen overnight; it requires patience and consistency.

Unlike social media platforms, where posts have a shorter lifespan, Pinterest content has the ability to gain traction and visibility over time.

To succeed on Pinterest, you need to establish your presence by consistently sharing high-quality pins that resonate with your target audience's interests and needs. Over time, as more people discover and engage with your pins, your reach will grow organically.

Try these Pinterest strategies instead:

✅ Pin evergreen blog content related to the products or services you offer.

✅ Create pins to grow your email list so you can sell your Black Friday offer to your list during the actual dates of the promotion.

✅ Pin content to your evergreen lead magnet that acts as a stepping stone into your offer.

✅ Inspire and educate to attract engaged followers who are interested in what you have to offer.

✅ Optimize your content on Pinterest with relevant keywords to help your pins appear in search results and reach a wider audience. 

While Pinterest may not be the ideal platform for short-term Black Friday promotions, it still holds immense value for building an engaged audience throughout the year. By focusing on evergreen content, inspiring and educating your audience, and optimizing for search, you can leverage Pinterest to grow your business beyond the excitement of Black Friday. 

Remember, marketing is all about finding the right platforms that align with your goals and audience. Pinterest is best used to build your audience, increase brand awareness, grow your email list, and generate traffic to your website in the months leading up to Black Friday, so you can actually sell your offers through more effective marketing channels, like email.

Are you ready to make a big impact on audience growth with Pinterest marketing?  Pinterest is a powerhouse platform for businesses, offering the opportunity to connect with potential leads and drive traffic to your website. Mastering Pinterest marketing can be quite a challenge, but I am here to offer you support through services like a Pinterest VIP Intensive.  Tap into the potential of Pinterest with a custom strategy crafted for your brand, and the tools to help you increase visibility and drive more traffic to your website. Learn more about Pinterest VIP Intensives here.