Why Pinterest Marketing Works
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“We have grown our total audience on Pinterest to over 1 million per month. This is more than TRIPLE the amount of traffic coming from Pinterest to our website, driving sales on the site organically!”
-Lisa, owner at Rock Paper Scissors Shop
Mama Hen Media client
How many times have you flocked to Pinterest for inspiration when it comes to planning a birthday party or looking for an outfit for the new season? Probably more times than you can keep track of, right?
Think about it, your Pinterest is probably full of different boards with photos you’ve pinned because they attracted you as you scrolled through looking for inspiration. More times than not, one of those photos has probably led you to another website where you could purchase said inspiration.
That’s Pinterest marketing at its finest.
So stop the scroll, and let’s consider how Pinterest marketing can take your business to the next level!
Pinterest Marketing Basics
Pinterest gives business owners the opportunity to be a part of the planning stages. These users are willingly entering your sales funnel because they’re looking for a solution to their problem.
450 million people use Pinterest to search for inspiration each month. That’s a big audience to get in front of. Pinners tend to be the purchasers and decision makers in the household.
Those who are using Pinterest for inspiration are 80% more likely to make a purchase than those who aren’t on the platform. These users are in the discovery mindset and are ready to buy.
Let’s Inspire Them
Just like you, other users are coming to Pinterest for ideas. They’re looking for solutions, inspiration or products. They want to find an idea or an answer. This makes it so different from other social media platforms like TikTok or Instagram.
9 out of 10 people use the platform to be inspired for things to buy and 8 of those 9 people are most likely going to buy the products they find.
Target Audience
When users come to Pinterest, they aren’t necessarily looking for brands. 97% of searches are made without a brand name. They’re not looking for “Pottery Barn Chair,” they’re using words like “cute chairs” or “family room chair.”
If you’re marketing your products correctly to your target audience and using the right words, you’ll most likely show up on their search results.
Forever on Their Minds
Unlike other social media platforms, pins last forever. Instagram, TikTok and Twitter might be nice, but the images, videos and messages don’t last long. They begin to move lower on the feed and we all know “out of sight, out of mind.”
With Pinterest, as long as you’ve done your research and used the right keywords, each time a user searches for something, your content could show up. (No matter how long ago you posted!)
At Mama Hen Media, we take the guesswork out of figuring out what’s trending on Pinterest and what pins are performing for our clients. It’s our job to make sure that your target audience finds your pins when they’re looking to be inspired during their next planning session. We will get your brand in front of new audiences, drive traffic to your website, and generate leads.
Samantha
