Why We Chose ConvertKit Over Other Email Service Providers

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A work from home mom uses a computer to find the best email marketing platform for her business.

Are you new to email marketing and trying to find a good starting point? Signing up for an email service provider (ESP) is step number one—but with so many to choose from, narrowing it down can feel overwhelming.

ConvertKit is one of the more popular email marketing software available and is our number one choice when it comes to an ESP with a wide range of features.

Why Email Marketing Is So Important

Before we jump into all of the great features ConvertKit has to offer, let’s take a look at the benefits of email marketing can provide for your business:

  • Get Seen by Your Audience
  • Brand Awareness
  • Never Lose Your Platform
  • High Return of Investment

Email marketing is a key component to every successful marketing strategy. It’s an effective way to communicate, share valuable information, and nurture your audience, all while keeping your brand front of mind.

ConvertKit gives you the email marketing tools you need to be successful in just that.

Top 5 Best ConvertKit Features

There are many aspects of ConvertKit that we love. Here are a few features that we believe set it apart from its competitors:

Email Marketing Automation

Setting up automated emails is easy! All you have to do is select the path your subscribers will take, write the email content and then sit back and let ConvertKit do the work. This tool takes a lot of stress off your plate! You no longer have to worry about getting an email out on time or tracking who you have and haven’t reached out to recently.

Email marketing automation changes the way you market your business for the better.

You can set up automated emails for:

  • Welcome Sequence
  • Lead magnets
  • Funnel building
  • Customer Re-engagement

Email Designer

ConvertKit allows you to be as involved or removed from the email design process as you desire. They have all the templates you need but also offer the freedom to make it your own. If you’re code savvy, you also have the option to completely customize your emails using code.


Stop ending up in your subscribers spam folder! ConvertKit has a great reputation with email providers, setting you up for success with a 98% deliverability rate.

Targeted Marketing

An organized subscriber list is important for targeting your audience and being able to provide meaningful content for them.

A subscriber that’s been with your brand for a while won’t need to receive another welcome email, but they may be interested in your new blog content!

With ConvertKit you can tag your subscribers automatically or use the filter tool to filter through specific subscriber information.

Data and Analytics

Email marketing is all about testing what works and what doesn’t. ConvertKit provides helpful data and analytics so you can track how well your emails perform. This information will allow you to adjust as necessary in order to see the best results possible.

Do you think ConvertKit might be the right Email Service Provider for you? Get 14 days FREE!

Get Started with Email Marketing

Mama Hen Media takes a comprehensive approach to marketing. We recognize that email marketing plays a vital role in seeing the results you’re looking for! Our team is ready to create email broadcasts, automated emails, and more to help you start seeing your audience convert to consistent customers.

Find out more about how we can help by applying to work with us today!

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