Why You Should be Using Idea Pins on Pinterest

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A woman is planning out her idea pins for Pinterest using sticky notes. White sticky notes are stuck in a row on a table.

“We believe the best inspiration comes from people who are fueled by their passions and want to bring positivity and creativity into the world. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. With Idea Pins, creators are empowered to share their passions and inspire and grow their audiences. By helping people on Pinterest spark creativity, try new things, build confidence, and be themselves, we believe creators are truly helping with our mission of bringing inspiration to create a life you love.” – Evan Sharp, Co-Founder, Chief Design and Creative Officer, Pinterest

What is An Idea Pin?

Idea Pins, also known as Story Pins, are a multi-page video format pin. These pins are a series of short videos or images. They are very similar to stories on Instagram and Facebook—however, unique to Pinterest, these Idea Pins will last forever, not just 24 hours.

On Pinterest, a pinner will be able to save Idea Pins to their board, but unlike static pins, idea pins do not currently include links. (This is a feature Pinterest is testing out but is not available on all accounts at this time).

According to Pinterest, here is exactly what their Idea Pins have to offer:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording so creators can add their own personal voice
  • Music selection by Epidemic Sound
  • Ghost mode transition tools (perfect for those before-and-afters!)
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so Creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests
  • The Creator Code – our content policy designed to keep Pinterest a positive and inspiring place

How Idea Pins Can Be Used in Your Pinterest Marketing Plan

Although many business owners may be unsure of the idea of using Pinterest for marketing—it is an excellent way to share your ideas and products, as well as the perfect platform to help you drive traffic to your website.

The Idea Pin format offers many benefits for brands, including the ability to:

  • Engage and Connect with Your Audience
  • Inspire Your Followers
  • Bring Ideas to Life
  • Boost Brand Awareness
  • Tell Your Brand’s Story
  • Share Your Products
  • Grow Your Following

Idea Pins will capture your target audience’s attention for much longer than a static pin. There is science behind the need to know what is next in the sequence of stories that causes us to linger a little longer, and just like any other marketing strategy, boosting engagement is critical.

An image with an overlay of text that reads, "Why You Should Be Using Idea Pins on Pinterest". The image features a yellow couch and a vase of stems sitting on a round table.

Pinterest Story Pin Ideas & Examples

Ok! Story Pins (AKA Idea Pins) sound great, but you may be asking, “What do I share?” or “What type of content are pinners looking for?” The answer will vary quite a bit depending on your audience, products, or blog, so researching what your audience is interested in and already engaging with will be necessary.

Once you know exactly who you are targeting and what they are looking for, you will need to choose a topic. Select something you are passionate about and eager to share with your audience.

Here are just a few of the many ways you can utilize Pinterest’s Idea Pins:

  • Tutorial
  • How-To
  • Compare Products
  • Tell a Story
  • Q&A

Since links are not available with this pin format, it may be helpful to use the CTA “Follow me for more ____.” This will give you the opportunity to share more content via static pins that do have a link!

Pinterest walks us through creating an Idea Pin, but remember your first few Idea Pins may not be what you had in mind—and that’s okay. It may take a few tries to get your series of pins and videos just right.

Boost Engagement with Mama Hen Media

Idea Pins are just one of the many ways you can utilize Pinterest for marketing your business. Our Pinterest Marketing team is ready to help you navigate the ins and outs of creating a plan as well as implementing it by creating pins that will help you gain traction and reach your goals. Sign up for our VIP Pinterest Intensive today or learn more here!

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